Avatar Special Edition is clawing its way back towards our cinema, scheduled to arrive in a few weeks time. So it's only natural that it has a trailer to precede its digital 3-D re-release on Friday 27th August.

Yes, Cameron's blockbusting, groundbreaking, blue-loving sci-fi epic is back to round off its box office record to an even neater number. Like infinity. Or something. As he put it: "Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we’re making that possible."

In addition to another chance to sample Pandora all over again, there's also that added lure of eight minutes of never-before-seen footage. So read on for the chance to see the trailer for Avatar all over again - and if you spot eight seconds of brand new footage, give yourself a big blue pat on the back.

Guess who back. Back again. Cameron's back. And this time he's brought with him 8 minutes (count 'em, 8) of never-seen-before footage. Yes, Avatar (or "Avatar: Special Edition") now has an official re-release date: Friday 27th August.

How do you top a box office record? Release the film again and keep on counting. That's pretty much the principle behind James Cameron's extended version of his blockbusting, groundbreaking, blue-loving sci-fi epic. Naturally, it'll only be in 3-D. Because, largely thanks to Avatar, the number of digital 3-D screens in the UK has exploded. Cameron had this to say:

"Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we’re making that possible. Avatar: Special Edition will be exclusively in 3-D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already love the movie, or you've never seen it, with this Special Edition, you'll be seeing it like never before."

Unless of course you saw it the first time. Still, eight minutes could be crucial to the plot - perhaps an alternate ending, or that long-mooted sex scene? Either way, Fox are all fired up for the second cinema event of the decade: "It's especially gratifying, because not only has Avatar become one of the most beloved films in history, but after its initial theatrical release, we have been inundated with requests to re-release the film in theaters in 3-D. Equally important, we’re thrilled that Jim Cameron is able to give audiences even more of what they loved."

Will you be in the queue on Friday 27th August? Will the snazzy poster below change your mind?

Sony will be pleased. Not only did their limited release Michael Jackson tribute do well, it did very, very well. As MJ fans flocked to the cinemas, the deceased King of Pop danced, moonwalked and crotch-grabbed his way to the top of the US Box Office, all to the tune of $32.5m - or, worldwide, $101m. That's a lot of money.

In just five days, This Is It has accrued the kind of money you'd expect from a summer blockbuster, not an autumn documentary. People may be buzzing about Paranormal Activity's tidy sum of $84.4m (really impressive for a film made for barely any money), but that took three weeks to earn. Michael's been dead for four months, but when it comes to striking box office gold, this is it.

No wonder, then, that Sony have announced plans to extend the movie's two-week run. So much for a briefly available special event. Then again, after they expected figures closer to $250m, it gives the die-hards time to go another two times. They'll probably take their kids along too.