|Spot the unnecessary shot in the Star Trek international trailer|
|Written by Ivan Radford|
|Thursday, 21 March 2013 09:53|
The new Star Trek international trailer arrived online this morning and it's fantastic stuff - except for one shot, which feels wholly unnecessary. Can you guess what it is?
Can anyone give me a valid reason why that shot is in the trailer? Apart from continuing the dated costume department traditions of the TV series. Or getting teenage boys excited about possible sex in the movie.
UPDATE: It turns out there is - sort of. There's a hidden web link in that shot that unveils a new poster, according to Digital Spy. But that little marketing ploy could've been inserted into any other moment in the trailer...
To be fair, maybe there's a really good reason why Dr. Carol Marcus (played by the fantastic Alice Eve) has to undress in the film. Perhaps Dr. Carol's uniform is infested with space lice, which as we all know are allergic to the scantily-clad female form. Maybe it's part of a bet that wins Dr. Carol the respect of the whole Enterprise crew. Maybe Dr. Carol just heard Benedict Cumberbatch was in the vicinity and acted accordingly.
I'm not saying the whole movie is completely sexist. And it might seem daft to question such things when most of the world's female (and male) population are openly lusting over The Bumberbatch. But while his voice sends shivers down everyone's private bits, there's a crucial difference between the King of Cheekbones and Dr. Carol: he wasn't asked to take his clothes off. (Disclaimer: If he does take his clothes off in the film, I take all of this back.)
Now, this is nothing new in movie advertising ("Male-targeted marketing campaign accused of sexism shocker"), but how many people out there didn't even notice that shot, or considered it merely to be par for the course?
The simplest test, which I sadly don't have the time to do because of the old day job, is to try the video without it. Hidden poster aside, if the Alice Eve shot were removed, would the trailer still be as exciting?
While you decide that, I'm off to exterminate those pesky space lice.